FAQ

Frequently Asked Questions

Everything you need to know about our KOL marketing services

What makes Lanxang Lab different from other marketing agencies?

Unlike general marketing agencies, we specialize exclusively in crypto KOL marketing in Southeast Asia. Our team consists of crypto-native professionals with deep regional expertise and established relationships with the most influential voices in each market. This specialized focus allows us to deliver more authentic campaigns and better results for crypto projects.

Which Southeast Asian countries do you cover?

We currently operate in Thailand, Vietnam, Philippines, Malaysia, Indonesia, and Singapore. Each country has a dedicated team lead who understands the local crypto landscape, regulations, and cultural nuances.

How do you select KOLs for campaigns?

We maintain a curated network of crypto-native KOLs across Southeast Asia. When matching KOLs to projects, we consider factors like audience demographics, engagement rates, content quality, previous campaign performance, and alignment with the project's values. We prioritize authentic voices who can genuinely connect with their communities.

What types of campaigns do you offer?

We offer a range of campaign types including product launches, token sales, community building, educational content, AMA sessions, trading competitions, and ongoing brand awareness. Each campaign is customized based on your specific goals and target audience.

How long does it take to launch a campaign?

Typically, we can launch a campaign within 2-3 weeks from initial consultation. This includes strategy development, KOL selection, content planning, and briefing. For urgent needs, we offer expedited services that can reduce this timeline.

What is the minimum budget required?

Our campaigns start at $5,000 USD, with most clients investing $10,000-$30,000 for optimal results across multiple markets. The exact budget depends on factors like campaign scope, number of KOLs, content formats, and campaign duration.

How do you measure campaign success?

We track a variety of metrics including engagement rates, click-throughs, conversions, community growth, and brand sentiment. Each campaign includes custom KPIs based on your specific goals, and we provide detailed analytics reports throughout the campaign.

Do you handle content creation or just KOL management?

We offer end-to-end campaign management, including strategy development, KOL selection, content planning, creative direction, campaign execution, and performance analysis. While KOLs typically create their own content based on our guidelines, we can also provide content creation services if needed.

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